Project Description

A landmark exhibition to highlight the railcar beautification project for Taiwan’s islandwide sightseeing trains earned a lot of attention and praise. In order to implement the concept of humanistic aesthetics, Taiwan’s Railway Administration reinvented its own branding bringing innovative energy to the public with their new railcar aesthetic design. The Future-Renaissance aesthetic exhibition became an effective communication platform connecting technology, art and design. Indeed, resulting in a paramount success by catching the values of a century-old brand. The modern aesthetic, storytelling and exciting atmosphere allowed people to enter a railway renaissance journey with stunning multi-sensory virtual perception. Visitors experienced the changing of railroad aesthetics by joining the series of activities such as the designer lecture and virtual reality experience.