Taipei – April 27, 2020

Interplan group is excited to announce that it has become a member of Hakuhodo International, a global network of Japan’s second largest advertising group. Interplan is one of the most outstanding live communication agencies in the Asia Pacific region. Interplan’s services range from content, design creation, project management and production for exhibitions and events, trade show & conference organizing, destination marketing and venue management. Kaohsiung Exhibition Center, Asia’s Dynamic MICE Venue, the first international exhibition and convention center in South Taiwan, is operated by Interplan group.

Interplan’s strengths are to manage and produce MICE events with expertise in cross-border, cross-generational and cross-cultural integration. The marriage of resources honed by Hakuhodo in Japan such as their problem-solving capabilities that leverage creativity, the massive storage of sei-katsu-sha  data, and digital and data marketing knowledge, with Interplan’s core competence in trade show and event management will generate huge synergies that will contribute to the growth of clients in Taiwan and the region. The use of Hakuhodo’s global network to support clients that are looking to enter overseas markets from Taiwan will also be considered.

Becoming a member of the Hakuhodo International is a very important step for the entire Interplan group. Interplan can immediately benefit from the Hakuhodo’s global resources, including tools, research data, talent, and market knowledge to strengthen our client services. Interplan together with Hakuhodo will continue to expand its network to enable the provision of sei-katsu-sha insight-based marketing solutions to local, Japanese and global clients operating in various countries.

■ About Hakuhodo

Founded in 1895, Hakuhodo is an integrated advertising and communication agency headquartered in Japan. The core agency of the Hakuhodo DY Group, Hakuhodo is the world’s 4th largest advertising agency according to Advertising Age’s “Agency Report 2019.”

The Hakuhodo Group has offices in 20 countries and regions, and over 10,000 specialists working in Japan and abroad. Hakuhodo is strengthening its structure in emerging countries, particularly those in Asia, as it prepares to further expand its business across the region.

Sei-katsu-sha insight is the foundation for Hakuhodo’s thinking, planning, and brand building. It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats. They are individuals with distinct lifestyles. Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive, 360-degree perspective on consumers’ lives.

Renowned for its creativity, Hakuhodo has twice won the Grand Prix at Cannes Lions International Festival of Creativity, and was the only agency headquartered in Asia to be awarded a Special Lion commemorating Cannes Lions’ 50th anniversary in 2003.

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